Pamela's ArtPrize 2014 Series

ArtPrize 2014 Artist

Top 25 Installation

The Scarlet Cord

Healing for Sex Trafficked Children

September 24 – October 12 at the Gerald R. Ford Presidential Museum

Being unwanted, unloved, uncared for, and forgotten by everybody…that is a much greater hunger. Mother Theresa
The Scarlet Cord, Pamela's ArtPrize 2014 exhibit

The Scarlet Cord installation reveals the deception that enslaves innocent children caught in sex trafficking. As visitors step inside a 40-foot storage container filled with thirty doors, they enter a secret world like the dark world of trafficking that crosses religious and social borders to sell our children for sex.

The twisting scarlet cord depicts the trauma bond that connects the children to their traffickers. The weathered doors represent these abused children whose youthful minds have become knotted like old wood.

The artwork—dedicated to these suffering children tethered within the sex industry—calls for compassionate action. Thirty-thousand scarlet cords were given away at ArtPrize 2014 as a reminder to build circles of protection around at-risk children. Following ArtPrize, The Scarlet Cord traveled to Phoenix during the 2015 Pro Bowl and Super Bowl to help raise awareness against commercial sex trafficking—our modern day slavery.

Women At Risk International

The Scarlet Cord successfully partnered with Women at Risk International during ArtPrize 2014 and StreetLightUSA in Phoenix during Pro Bowl and Super Bowl 2015.

The Scarlet Cord audio collage: Hear real voices of trafficking survivors and law enforcement provided by Shared Hope International.

Weathered doors tied with red rope used in The Scarlet Cord installation The Scarlet Cord, container installation Wounded, mixed media art exhibited in The Scarlet Cord installation The Scarlet Cord installation during ArtPrize 2014 Volunteer tying red bracelet on ArtPrize 2014 visitor

Thirty-thousand scarlet cord bracelets were given away at ArtPrize 2014 as a reminder to build circles of protection around at-risk children

The Scarlet Cord at night in Phoenix

In 2015, The Scarlet Cord traveled to Phoenix to be exhibited during Pro Bowl and Super Bowl

Visitors Respond

Very powerful! Visual and audio. Prosecuting attorney
Entering the container was like entering their world. Professor
I'm not usually into art but this one touched me.
I felt the same emotions at The Scarlet Cord as I did visiting Anne Frank's house in Amsterdam.

More information about The Scarlet Cord

The Scarlet Cord can be described as street outreach—culture care to the most vulnerable in our communities

In partnership with Women At Risk, International for ArtPrize 2014, my installation called The Scarlet Cord was housed in a 40-foot shipping container to raise awareness of human trafficking in the United States—the land of the free

Singer Kelsey Rottiers and artist Pamela Alderman bring you “Midnight Wars & The Scarlet Cord,” a collaborative music video set against the backdrop of “The Scarlet Cord” ArtPrize installation

Pamela has been an ArtPrize artist since 2009

Since 2009, ArtPrize, the world's largest open art competition, draws more than 500,000 visitors to Grand Rapids, Michigan. Veteran ArtPrize artist Pamela Alderman has become known for creating a new kind of artist/viewer work that invites audience collaboration. The work invites individuals into the healing process through participatory art. As visitors engage in the art making, small steps toward healing result. Over ten years of ArtPrize, Alderman's interactive installations, including The Scarlet Cord and Hometown Hero, have touched thousands—one person at a time. This healing art involves you—because you matter!

The Scarlet Cord successfully partnered with Women at Risk International during ArtPrize 2014 and StreetLightUSA in Phoenix during Pro Bowl and Super Bowl 2015.